Multimedia Officer

Job Title: Multimedia Officer
Grade: Grade F
Role Code: SCC038
Status: Police Staff

Main purpose of the role:

Plan, capture, edit and advise on high-quality photographic, video and multimedia content that supports proactive and reactive communications for Kent Police, enabling clear, timely and engaging communication with the public and the workforce, so that policing activity is accurately understood, organisational priorities are reinforced, and public trust and confidence and internal engagement are enhanced and maintained. Provide support through lawful, accurate and professional visual content for campaigns, press releases, training, presentations and engagement activity, promoting transparency, helping to counter misinformation, and providing resilience for wider videography projects including corporate events, documentaries, podcasts and other video-led work.

Main Responsibilities:

• Produce professional multimedia content, including video, photography and audio, for internal and external communications, so that information is conveyed clearly, consistently and in an accessible format that reflects professional standards, supports trust in the organisation, and enhances the reputation of Kent Police. Support operational and corporate communications through timely, accurate and engaging content creation, so that fast-moving or sensitive policing activity is communicated effectively, reducing the risk of misinformation and reputational harm, and ensuring communications are based on first-hand, accurate material.
• Attend incidents, events and planned activity to capture appropriate multimedia content, including operational and non-operational photography, portraiture and promotional imagery, so that communications can be delivered promptly and to a consistently high professional standard.
• Provide professional portrait photography across the force, including at award ceremonies and other internal events, and ensure all imagery used internally and externally presents Kent Police consistently to the highest professional standard. This includes supporting high-quality publications such as Relay and Rural Matters.
• Edit, retouch and adapt content using appropriate software for different audiences, platforms and purposes, enabling messages to be targeted appropriately and producing high-quality digital and print-ready products that are fit for use across both internal and public-facing channels.
• Provide expert advice and guidance to stakeholders on photographic and visual requests, managing and prioritising requests for support, including administrative tasks, asset management and keeping customers informed of progress, so that delivery meets agreed timescales, quality standards and the best possible outcomes.
• Ensure all outputs and imagery are captured, stored, shared and disposed of in accordance with legal, ethical and organisational requirements, including photographic consent, GDPR, intellectual property, safeguarding and force policies, so that Kent Police meets its statutory obligations and avoids legal, ethical or reputational risk.
• Maintain and safely use multimedia and photographic equipment, hardware and software, manage digital assets, undertake relevant training, and work collaboratively with communications colleagues, supporting campaigns and providing assistance to the graphic designer where appropriate, so that resources are protected, production is sustained efficiently, and multimedia activity aligns with agreed priorities and best practice.

Created June 2026

Vetting Level:

Recruitment Vetting (RV)

Necessary Experience:

Essential:

Educated to A-level standard (or equivalent experience), with relevant training or qualifications in multimedia production, digital media, communications, or a related field (or equivalent practical experience) and proven experience in professional photography and videography.

The postholder will have practical experience of producing multimedia content particularly video filming and editing working to deadlines in a communications, media or public-sector environment, and adapting content for different audiences and platforms. They will also demonstrate competent use of professional video and audio equipment, strong capability with video editing and digital production software, and a sound understanding of digital platforms and multimedia best practice.

They will possess skills, knowledge and experience of the following:

Effective communication skills

Strong working knowledge of Adobe Creative Suite and other relevant image and video editing software.

Technical understanding of cameras, lighting and photographic equipment, including both digital workflows and print production.

Experience of managing digital assets, including the secure storage, retrieval and disposal of images in line with organisational standards.

Working knowledge of photographic consent, GDPR and intellectual property rights relating to imagery.

An understanding of accessibility, diversity and representation in visual communications.

Desirable:

A professional qualification or accredited training in video production, photography, graphic design, creative media, a related fine arts discipline or digital content creation, would be beneficial. Ideally the post holder will have previous experience in a policing or similarly sensitive environment.

NB - The role may involve attendance at operational incidents, events and public-facing activity, sometimes in dynamic or sensitive environments. This requires a flexible approach to working, manual handling of equipment, some lone working with the ability to travel at short notice and work irregular hours to support events and engagement activity.

Behaviours:

We Analyse Critically (Level 1)

I recognise the need to think critically about issues and challenge my assumptions, ensuring I find information and data that can help me make better decisions. I absorb and interpret information accurately and in an appropriate timeframe, separating what is relevant and not relevant. I solve problems proactively by understanding the reasons behind them, using learning from evidence and from my experiences to take action. I apply professional knowledge and decision-making frameworks, in addition to drawing on my personal experience and judgement, to make better decisions. I recognise where there may be gaps and inconsistencies in data and information

We Collaborate (Level 1)

I learn about stakeholders in other teams, organisations, and the community so I can work with them effectively. I work to get to know others and build rapport so that we can achieve shared goals. I work flexibly with people across different levels, teams and backgrounds. I work cooperatively with others to get things done, willingly giving help and support to colleagues. I actively seek to engage with and learn from a diverse group to improve the work I do.

We Support & Inspire (Level 1)

I take opportunities to share my positive commitment to policing and it's values with others. I take steps to understand how my work contributes to the purpose of policing and the priorities of my force. I am conscientious in my approach, working hard to provide the best service and remove obstacles that could prevent or hinder delivery. I take on challenging tasks to help to improve the service continuously and support my colleagues. I support the efficient use of resources to create the most value and to deliver the right impact.

We Take Ownership (Level 1)

I approach tasks with enthusiasm and a positive attitude, adapting quickly from one situation to the next. I take responsibility for my own actions and decisions. I respond to demanding and tough situations, demonstrating commitment to tackling the issue. I seek appropriate advice and guidance on tasks and decisions when necessary. I take responsibility to regularly update people who are relying on me. I seek feedback to understand the quality of my work and the impact of my actions.

We are Emotionally Aware (Level 1)

I communicate effectively and compassionately, tailoring my communication so I can be easily understood by others. I seek to understand and manage my own emotions to remain effective, even under pressure. I seek out support to help me perform effectively. I recognise that some situations might affect my ability to deal with stress and pressure. I adapt my style and approach by understanding the emotional needs of the people I am working with and the public. I seek to understand the concerns of others even when they are unable to express themselves clearly.

We are Innovative & Open-minded (Level 1)

I seek to learn from new ideas and experiences, including the diverse experiences of others. I share suggestions with colleagues, speaking up to help improve existing working methods and practices. I reflect on my experience of different situations and act on the learning this provides I show that I am open to new ideas and ways of working. I adapt flexibly to change as the need arises, encouraging others to do the same.

Values:

Courage (accredited)

This means making, communicating and being accountable for decisions, and standing against anything that could bring our profession into disrepute. When we are motivated by courage, we actively uphold the ethical standards of the police service so that we do the right thing even when the circumstances are difficult. We set good examples, challenge unprofessional behaviour and all forms of prejudice and discriminatory behaviour, and any activity which undermines the impartiality of policing. We build and maintain the confidence of the public, our colleagues and partners through the way we conduct ourselves. We maintain professional boundaries with those we serve and work with to help protect ourselves and those around us. We are open about what we have done and why and keep our promises so we can be relied on when needed. We support an environment where ethical issues or unprofessional actions can be raised, questioned, challenged, reported and addressed. We are honest and open in our interactions and decision making. We have the courage to respond to criticism with professionalism. Examples of courage We act with courage when we: Do the right thing, even when it feels difficult Act as role models to encourage professional and ethical behaviour in others Challenge behaviours, language and attitudes that undermine our profession and support others to do the same Stand up against discrimination, prejudice and hate in all its forms Engage in difficult conversations when we hear or see unprofessional behaviour Address incidents of unprofessional conduct and take appropriate action Are open and responsive to scrutiny and challenge Are honest and truthful, giving accurate representations of our actions and records.

Public service (accredited)

When we are motivated by public service, we respect the authority and influence afforded to us by our role in society and the responsibility we have in using our policing powers. We apply those powers lawfully, proportionately and when necessary. As we strive to help deliver good outcomes for the public we serve, we seek to find opportunities to learn and improve ourselves as professionals. We reflect on our actions and decisions to see what could be changed to improve the service we offer the public. We have a responsibility to ensure that we act in the best interest of society as a whole. Improving the safety and wellbeing of the public underpins all that we do. We respond to different communities, taking into account their history and experiences including trauma and adversity. Examples of public service We provide public service when we: Act in the interests of the public, first and foremost Are open and honest about our knowledge and experience with those we serve, even when it can be uncomfortable Act in ways that give others the confidence to share experiences and ideas that can improve outcomes for the public Seek to understand and address the needs and concerns of all our different communities Seek constructive feedback from a wide variety of people, avoiding being defensive Reflect on and understand our own strengths and areas for development and take responsibility for our own learning to address gaps and improve our service to the public.

Respect & Empathy (accredited)

This means encouraging, listening to and understanding the views of others, and seeking to recognise and respond to the physical, mental and emotional challenges that we and other people may face. When we are motivated by respect and empathy, we ensure people feel valued and listened to. We treat them with patience and courtesy where possible, recognising that sometimes we may need to prioritise safety and security. We give them opportunities to share their views and take these views into account. We seek to understand other people's perspectives and recognise they can differ from our own. We engage with people who have a wide range of experiences and needs and provide a service that takes into account each individual's unique circumstances. We ensure everyone, regardless of background or circumstance, is treated equally and fairly, recognising the need to tailor our responses to individual needs to ensure we are being fair and respectful. We understand and recognise that people may respond differently to the same situation. We are careful to recognise and manage our biases, so they do not stop us from engaging with people with different needs and experiences equally and fairly. Examples of respect and empathy We show respect and empathy when we: Treat everyone with dignity and respect, even in challenging circumstances Give people an equal opportunity to share their views and take these into account Recognise and manage our biases to ensure we make fair and objective decisions Take action to understand and appreciate other people's experiences, values and beliefs and how they differ from our own Promote equality and celebrate difference Respond fairly, impartially and with sensitivity to people's needs.

Technical skills:

Health & Safety (Level 3)

Has a basic understanding of Health and Safety issues affecting the current role and working environment. Takes responsibility for personal safety and the safety of others. Aware of hazards and reports problems identified to line manager. Understands and minimises the physical risk of injury through the use of proper manual handling procedures.

Information Gathering & Analysis (Level 5)

Information gathered is sufficient, valid and reliable and is consistent with the organisation's values, policies, guidelines and procedures. Able to deal with situations when information is insufficient, contradictory or ambiguous. Able to organise and interpret information so that conclusions can be drawn.

Information Management & Technology (Level 4)

Can conduct basic computer searches and can correctly interpret data generated. Can create and amend records, according to role requirement. Knows established rules and protocols. Understands impact of data quality, and is self-monitoring on data quality issues.

Knowledge of Police Environment & Policy (Level 4)

Displays a general appreciation of changes affecting the police service. Understands the inter-relationships between the roles of the various Operational and Support activities, and how organisation structures and police systems work. Possesses a detailed understanding of working procedures, practices and policies relevant to the current role and the roles of subordinates and ensures that these are followed at all times. Is clear about Force goals and effectively contributes to local business plan objectives.

Management of Police Information (MOPI) (Level 4)

Full compliance with Level 3. Has successfully completed all standard relevant Information Management and Security training package(s). Accurate use of Government Security Classification (GSC). Ensures physical and digital records are stored with appropriate security relevant to the sensitivity of the documents and has working understanding of appropriate National Retention Schedules. Is able to quality assure own records management processes as well as those of any staff for whom they have supervisory responsibility. Is aware of where to seek further support in relation to Records management within force when necessary. If nominated as an Information Asset Assistant is familiar with the NPCC Information Asset Owners Handbook.

Office Technology (Level 4)

Demonstrates advanced skills in the use of one or more office software products Able to use these packages to enhance the quality or presentation of work required within the role. Manages data files and file structures. Provides on the job training and guidance to other staff in the use of specific or specialist software, if required. Familiar with established IT rules and protocols and shows a good understanding of data protection requirements.

Photography and Digital Imaging (Level 4)

Demonstrates a sound working knowledge of all aspects of photographic and digital imaging. Plans, prepares and undertakes assignments in a range of standard and non - standard situations. Aware of the technical products available that will enhance the final image. Uses colour, exposure, framing, lighting and printing techniques to produce results that meet client needs. Identifies processing and printing faults and is aware of their causes and treatments. Understands the range of different presentation, storage and retrieval techniques to ensure the physical care of images and minimise the risk of damage. Is capable of offering photographic advice to colleagues.

Project Management (Level 4)

Capable of demonstrating a practical knowledge of project management principles and techniques. Able to define, plan and manage projects within a Department or Division. Recommends and agrees project objectives, timescales and budget with the appropriate senior officer. Leads a small team from within the Department or Division. Able to identify resources required and their appropriate role and skills. Monitors costs and milestones and proactively reports exceptions to next tier management. Has some knowledge of risk management Able to deliver small projects on time and within budget. Understands the principles of benefits management.

Research Techniques (Level 3)

Conducts basic research work, usually with a relatively narrow focus and is able to find out all the required relevant information or data for the task set. Can present findings in a logical and easily understood manner.

Risk Management (Level 3)

Demonstrates an awareness of personal risk management issues, challenges or difficulties likely to affect the post holder in the execution of their duties. Able to anticipate risks likely to affect their work and knows how to communicate the likelihood and possible impacts of such events to line managers or supervisors.

National Occupational Standards:

AA1 (Level Accredited)

Promote equality and value diversity.